/* Purafiltra Rural — tema "Água boa, onde a rede não chega" (computador e base comum).
   O tema exclusivo do celular está em lp-rural-mobile.css (carregado só até 768 px). */
@font-face { font-family: "Fraunces"; font-style: normal; font-weight: 500; font-display: swap; src: url("../fonts/fraunces-latin-500-normal.woff2") format("woff2"); }
@font-face { font-family: "Fraunces"; font-style: italic; font-weight: 400; font-display: swap; src: url("../fonts/fraunces-latin-400-italic.woff2") format("woff2"); }
@font-face { font-family: "Raleway"; font-style: normal; font-weight: 400; font-display: swap; src: url("../fonts/raleway-400.woff2") format("woff2"); }
@font-face { font-family: "Raleway"; font-style: normal; font-weight: 600; font-display: swap; src: url("../fonts/raleway-600.woff2") format("woff2"); }

:root {
  /* Paleta do site atual purafiltra.com.br (kit Elementor). Tons "-txt"/escurecidos só onde o original não passa no contraste AA. */
  --agua: #0A4A98;        /* Azul-marinho Purafiltra (site: secondary): títulos, fundos escuros */
  --agua-2: #08356E;      /* Marinho profundo: faixa de números e rodapé */
  --cisterna: #0F6E9E;    /* Azul primário do site (#0188C8) escurecido para AA: links, ícones */
  --pura: #309ED9;        /* Azul Purafiltra (cor dominante do site): faixas, foco, detalhes */
  --azul-site: #0188C8;   /* Azul primário do site (só fundos com texto grande / decorativo) */
  --cal: #FFFFFF;         /* Fundo principal branco, como o site */
  --cal-2: #EAF4FA;       /* Azul muito claro (tom do #309ED9): seções alternadas */
  --papel: #FAFAFA;       /* Cinza-claro do site: cartões */
  --barro: #219C99;       /* Verde-água do gradiente do site: números grandes e detalhes (texto grande) */
  --barro-txt: #127370;   /* Verde-água para texto pequeno (AA sobre branco e azul claro) */
  --menta: #24CDA6;       /* Verde-menta do gradiente do site: destaques sobre fundo marinho */
  --agua-marinha: #84CBC9;/* Água-marinha do site (accent): destaques sobre fundo marinho */
  --caatinga: #219C99;
  --verde: #127370;       /* Botão principal (gradiente verde-água do site, escurecido para AA) */
  --verde-2: #0E6B68;
  --grad: linear-gradient(105deg, #219C99 0%, #24CDA6 100%);      /* Gradiente assinatura do site (decorativo) */
  --grad-btn: linear-gradient(105deg, #0E6B68 0%, #157F7B 100%);  /* Mesmo gradiente com texto branco em AA */
  --grafite: #1A1A1A;
  --muted: #4A5A61;
  --linha: rgba(10, 74, 152, .14);
  --wa: #0F7A40;
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Raleway", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --r: 14px;
  --wrap: 1180px;
  --shadow: 0 18px 40px -22px rgba(10, 74, 152, .45);
  --wave: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 12'%3E%3Cpath d='M0 6c10 0 10-5 20-5s10 5 20 5 10-5 20-5 10 5 20 5 10-5 20-5 10 5 20 5' fill='none' stroke='%23309ED9' stroke-width='1.6'/%3E%3C/svg%3E");
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--cal); color: var(--grafite); font: 400 1.0625rem/1.65 var(--sans); }
body::before { /* textura de papel muito sutil */
  content: ""; position: fixed; inset: 0; pointer-events: none; z-index: -1; opacity: .5;
  background-image: radial-gradient(rgba(10,74,152,.035) 1px, transparent 1px); background-size: 4px 4px;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--cisterna); text-underline-offset: 3px; }
a:hover { color: var(--agua); }
:focus-visible { outline: 3px solid var(--pura); outline-offset: 3px; border-radius: 4px; }
h1, h2, h3 { font-family: var(--serif); font-weight: 500; color: var(--agua); line-height: 1.12; letter-spacing: -.01em; margin: 0 0 .5em; }
h2 { font-size: clamp(1.9rem, 3.2vw, 2.75rem); }
h3 { font-size: 1.3rem; }
p { margin: 0 0 1em; }
em { font-style: italic; }
.r-sr { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.r-skip { position: absolute; left: -999px; top: 8px; background: var(--agua); color: #fff; padding: 8px 14px; z-index: 100; border-radius: 8px; }
.r-skip:focus { left: 8px; }
.r-wrap { width: min(100% - 48px, var(--wrap)); margin-inline: auto; }
.r-mobile-only, .r-nav-mobile-only, .r-menu-btn, .r-bar { display: none; }

/* Botões */
.r-btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; min-height: 48px; padding: 0 22px; border-radius: 999px;
  font: 600 1rem/1 var(--sans); text-decoration: none; border: 2px solid transparent; cursor: pointer; transition: background .2s, color .2s, transform .2s, border-color .2s; }
.r-btn:hover { transform: translateY(-1px); }
.r-btn-lg { min-height: 56px; padding: 0 28px; font-size: 1.05rem; }
.r-btn-block { width: 100%; }
.r-btn-primary { background: var(--grad-btn); color: #fff; box-shadow: 0 12px 24px -12px rgba(33, 156, 153, .7); }
.r-btn-primary:hover { background: var(--verde-2); color: #fff; }
.r-btn-ghost { background: transparent; color: var(--agua); border-color: var(--agua); }
.r-btn-ghost:hover { background: var(--agua); color: #fff; }
.r-btn-outline { background: #fff; color: var(--agua); border-color: var(--linha); }
.r-btn-outline:hover { border-color: var(--agua); color: var(--agua); }
.r-btn-light { background: #fff; color: var(--agua); }
.r-btn-light:hover { background: var(--cal-2); color: var(--agua); }
.r-btn-wa { background: var(--wa); color: #fff; min-height: 42px; }
.r-btn-wa:hover { background: #0d6e3b; color: #fff; }
.r-btn-link { background: none; color: var(--cisterna); padding: 0 6px; text-decoration: underline; }

/* Cabeçalho */
.r-header { position: sticky; top: 0; z-index: 50; background: rgba(255, 255, 255, .94); backdrop-filter: saturate(1.4) blur(10px); -webkit-backdrop-filter: saturate(1.4) blur(10px); border-bottom: 1px solid transparent; transition: border-color .2s, box-shadow .2s; }
.r-header.is-scrolled { border-color: var(--linha); box-shadow: 0 8px 24px -20px rgba(10,74,152,.6); }
.r-header-row { display: flex; align-items: center; gap: 24px; min-height: 72px; }
.r-header-actions a { white-space: nowrap; }
.r-brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; flex: none; }
.r-brand img { height: 32px; width: auto; }
.r-brand-line { font: italic 400 1.2rem/1 var(--serif); color: var(--barro-txt); padding-left: 10px; border-left: 1px solid var(--linha); }
.r-nav { display: flex; gap: 22px; margin-left: auto; align-items: center; }
.r-nav a { color: var(--agua); text-decoration: none; font-weight: 600; font-size: .92rem; white-space: nowrap; }
.r-nav a:hover { color: var(--cisterna); text-decoration: underline; }
.r-nav .r-nav-other { color: var(--muted); font-weight: 400; padding-left: 22px; border-left: 1px solid var(--linha); }
.r-header-actions { display: flex; align-items: center; gap: 16px; }
.r-link { color: var(--agua); font-weight: 600; text-decoration: none; font-size: .95rem; }
.r-cart { position: relative; display: inline-flex; align-items: center; gap: 6px; color: var(--agua); font-weight: 600; text-decoration: none; font-size: .95rem; }
.r-cart svg { width: 24px; height: 24px; fill: currentColor; }
.r-cart b { position: absolute; top: -8px; left: 14px; min-width: 18px; height: 18px; padding: 0 5px; border-radius: 9px; background: var(--verde); color: #fff; font-size: .7rem; line-height: 18px; text-align: center; }

/* Hero */
.r-hero { padding: 56px 0 72px; position: relative; overflow: hidden; }
.r-hero::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 12px; background: var(--wave) repeat-x center / 120px 12px; opacity: .7; }
.r-hero-grid { display: grid; grid-template-columns: 1.12fr .88fr; gap: 64px; align-items: center; }
.r-eyebrow { display: inline-block; margin-bottom: 22px; padding: 7px 14px; border-radius: 999px; background: #fff; border: 1px solid var(--linha);
  font-size: .85rem; font-weight: 600; letter-spacing: .02em; color: var(--agua); }
.r-hero h1 { font-size: clamp(2.5rem, 4.6vw, 4.1rem); line-height: 1.04; letter-spacing: -.02em; margin-bottom: 22px; }
.r-hero h1 em { color: var(--barro); }
.r-hero-sub { font-size: 1.2rem; color: var(--muted); max-width: 36em; }
.r-hero-sub strong { color: var(--agua); font-weight: 600; }
.r-hero-stats { list-style: none; padding: 0; margin: 30px 0; display: flex; gap: 0; }
.r-hero-stats li { padding: 0 26px; border-left: 1px solid var(--linha); }
.r-hero-stats li:first-child { padding-left: 0; border-left: 0; }
.r-hero-stats strong { display: block; font: 500 1.9rem/1.1 var(--serif); color: var(--agua); }
.r-hero-stats span { font-size: .9rem; color: var(--muted); }
.r-hero-cta { display: flex; flex-wrap: wrap; gap: 14px; }
.r-hero-note { margin-top: 18px; font-size: .9rem; color: var(--muted); }
.r-hero-media { margin: 0; position: relative; }
.r-hero-media img { width: 100%; aspect-ratio: 688 / 800; object-fit: cover; border-radius: 220px 220px var(--r) var(--r); box-shadow: var(--shadow); }
.r-hero-media figcaption { position: absolute; left: -28px; bottom: 44px; background: var(--agua); color: #fff; padding: 12px 18px; border-radius: 10px; font: italic 400 1.05rem/1.3 var(--serif); max-width: 15em; box-shadow: var(--shadow); }
.r-hero-product { position: absolute; right: -18px; top: 46%; background: #fff; border-radius: 16px; padding: 12px 12px 8px; box-shadow: var(--shadow); text-align: center; }
.r-hero-product img { width: 54px; height: auto; margin: 0 auto 4px; border-radius: 0; box-shadow: none; aspect-ratio: auto; }
.r-hero-product span { font-size: .72rem; font-weight: 600; color: var(--agua); letter-spacing: .03em; }

/* Faixa de confiança */
.r-trust { background: linear-gradient(105deg, var(--agua) 0%, var(--cisterna) 100%); color: #fff; }
.r-trust-row { list-style: none; margin: 0 auto; padding: 22px 0; display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; }
.r-trust li { display: flex; flex-direction: column; gap: 2px; padding-left: 16px; border-left: 2px solid rgba(255,255,255,.18); }
.r-trust strong { font: 500 1.05rem/1.2 var(--serif); }
.r-trust span { font-size: .85rem; color: rgba(255,255,255,.9); }

/* Seções */
.r-section { padding: 104px 0; position: relative; }
.r-section + .r-section::before { content: ""; position: absolute; top: 0; left: 50%; width: 120px; height: 12px; transform: translate(-50%, -50%); background: var(--wave) no-repeat center / 120px 12px; }
.r-head { max-width: 760px; margin: 0 auto 52px; text-align: center; }
.r-head p:not(.r-kicker) { color: var(--muted); font-size: 1.1rem; }
.r-head-left { text-align: left; margin-left: 0; }
.r-kicker { display: block; font: 600 .8rem/1.2 var(--sans); letter-spacing: .14em; text-transform: uppercase; color: var(--barro-txt); margin-bottom: 14px; }
.r-lead { font: italic 400 1.35rem/1.4 var(--serif); color: var(--agua); }
.r-small { font-size: .9rem; color: var(--muted); }
.r-split { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; align-items: center; }
.r-split-top { align-items: start; }
.r-prose { max-width: 560px; }
.r-photo { margin: 0; }
.r-photo img { width: 100%; border-radius: var(--r); box-shadow: var(--shadow); }
.r-photo figcaption { margin-top: 12px; font: italic 400 1rem/1.4 var(--serif); color: var(--muted); }
.r-link-doc { display: inline-flex; align-items: center; gap: 10px; font-weight: 600; color: var(--agua); text-decoration: none; border-bottom: 2px solid var(--barro); padding-bottom: 2px; margin: 6px 0 4px; }
.r-link-doc small { font-weight: 400; color: var(--muted); font-size: .85rem; }
.r-link-doc:hover { color: var(--cisterna); }

/* Diferenciais */
.r-cards { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.r-card { background: var(--papel); border: 1px solid var(--linha); border-radius: var(--r); padding: 30px 26px; }
.r-card-n { display: block; font: italic 400 2.4rem/1 var(--serif); color: var(--barro); margin-bottom: 18px; }
.r-card h3 { font-size: 1.4rem; }
.r-card p { color: var(--muted); font-size: .98rem; margin: 0; }

/* Problema */
.r-problem { background: var(--cal-2); }

/* Como funciona */
.r-parts { display: grid; grid-template-columns: 220px 1fr 1fr; gap: 48px; align-items: start; }
.r-parts-fig { margin: 0; background: #fff; border-radius: var(--r); padding: 18px; box-shadow: var(--shadow); }
.r-parts-fig img { margin: 0 auto; max-height: 520px; width: auto; }
.r-parts-list { list-style: none; counter-reset: p; padding: 0; margin: 0; display: grid; gap: 4px; }
.r-parts-list li { counter-increment: p; position: relative; padding: 12px 0 12px 46px; border-bottom: 1px solid var(--linha); color: var(--muted); font-size: .97rem; }
.r-parts-list li::before { content: counter(p); position: absolute; left: 0; top: 12px; width: 30px; height: 30px; border-radius: 50%; background: var(--agua); color: #fff; font: 500 .95rem/30px var(--serif); text-align: center; }
.r-parts-list strong { display: block; color: var(--agua); font-weight: 600; }
.r-steps { background: var(--agua); color: #fff; border-radius: var(--r); padding: 34px 30px; }
.r-steps h3 { color: #fff; }
.r-steps ol { list-style: none; padding: 0; margin: 0 0 22px; display: grid; gap: 18px; }
.r-steps li { display: grid; grid-template-columns: 40px 1fr; gap: 14px; color: rgba(255,255,255,.85); font-size: .97rem; }
.r-steps li > span { width: 40px; height: 40px; border-radius: 50%; border: 1.5px solid rgba(255,255,255,.4); font: italic 400 1.2rem/37px var(--serif); text-align: center; color: #fff; }
.r-steps strong { display: block; color: #fff; font-weight: 600; }
.r-steps .r-link-doc { color: #fff; border-color: var(--barro); }
.r-steps .r-link-doc small { color: rgba(255,255,255,.7); }

/* Números */
.r-numbers { background: var(--agua-2); color: #fff; padding: 84px 0; position: relative; border-top: 6px solid var(--pura); }
.r-numbers-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(6, 1fr); gap: 28px; }
.r-numbers li { border-top: 1px solid rgba(255,255,255,.2); padding-top: 18px; }
.r-numbers strong { display: block; font: 500 clamp(2rem, 3.2vw, 2.8rem)/1 var(--serif); color: var(--menta); margin-bottom: 10px; }
.r-numbers span { font-size: .92rem; color: rgba(255,255,255,.82); }

/* Comparativo */
.r-table-wrap { overflow-x: auto; border-radius: var(--r); box-shadow: var(--shadow); background: #fff; }
.r-compare { width: 100%; border-collapse: collapse; min-width: 820px; font-size: .97rem; }
.r-compare th, .r-compare td { padding: 18px 20px; text-align: left; border-bottom: 1px solid var(--linha); vertical-align: top; }
.r-compare thead th { font: 600 .82rem/1.3 var(--sans); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); background: var(--papel); }
.r-compare tbody th { font-weight: 600; color: var(--agua); width: 20%; }
.r-compare td { color: var(--muted); }
.r-compare .r-us { background: rgba(33, 156, 153, .08); color: var(--grafite); }
.r-compare thead .r-us { background: var(--grad-btn); color: #fff; }
.r-yes { color: var(--verde-2); }
.r-compare tbody tr:last-child th, .r-compare tbody tr:last-child td { border-bottom: 0; }

/* Calculadora */
.r-calc-sec { background: var(--cal-2); }
.r-calc { background: #fff; border-radius: var(--r); padding: 32px; box-shadow: var(--shadow); display: grid; gap: 18px; }
.r-stepper { display: flex; justify-content: space-between; align-items: center; gap: 12px; font-weight: 600; color: var(--agua); }
.r-stepper div { display: flex; align-items: center; gap: 4px; }
.r-stepper button { width: 44px; height: 44px; border-radius: 50%; border: 1.5px solid var(--linha); background: var(--papel); color: var(--agua); font-size: 1.3rem; cursor: pointer; }
.r-stepper button:hover { border-color: var(--agua); }
.r-stepper output { min-width: 48px; text-align: center; font: 500 1.6rem/1 var(--serif); }
.r-calc-out { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin: 6px 0; padding: 18px 0; border-top: 1px solid var(--linha); border-bottom: 1px solid var(--linha); }
.r-calc-out dt { font-size: .82rem; color: var(--muted); }
.r-calc-out dd { margin: 4px 0 0; font: 500 1.45rem/1.1 var(--serif); color: var(--agua); }

/* Dossiê */
.r-dossier-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: 40px; align-items: start; }
.r-labs { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.r-labs li { background: var(--papel); border: 1px solid var(--linha); border-radius: 12px; padding: 18px 20px; font-size: .9rem; color: var(--muted); }
.r-labs strong { display: block; font: 500 1.15rem/1.2 var(--serif); color: var(--agua); margin-bottom: 4px; }
.r-results { background: var(--agua); color: #fff; border-radius: var(--r); padding: 30px; }
.r-results h3 { color: #fff; }
.r-results dl { margin: 0 0 18px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.r-results dt { font-size: .85rem; color: rgba(255,255,255,.75); }
.r-results dd { margin: 2px 0 0; font: 500 1.7rem/1.1 var(--serif); color: var(--menta); }
.r-results p { font-size: .88rem; color: rgba(255,255,255,.8); margin: 0; }
.r-docs-title { margin-top: 56px; font-size: 1.5rem; }
.r-docs { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(250px, 1fr)); gap: 12px; }
.r-docs a { display: flex; align-items: center; gap: 14px; padding: 14px 16px; background: #fff; border: 1px solid var(--linha); border-radius: 12px; text-decoration: none; color: var(--agua); font-weight: 600; font-size: .95rem; transition: border-color .2s, transform .2s; }
.r-docs a:hover { border-color: var(--cisterna); transform: translateY(-2px); }
.r-docs small { display: block; font-weight: 400; color: var(--muted); font-size: .8rem; }
.r-pdf { flex: none; width: 42px; height: 48px; border-radius: 6px; background: var(--cal-2); color: var(--cisterna); font: 600 .7rem/48px var(--sans); text-align: center; letter-spacing: .05em; }

/* Em campo */
.r-field { background: var(--cal-2); }
.r-photo-tall img { aspect-ratio: 4 / 4.2; object-fit: cover; }
.r-video { margin-top: 26px; border-radius: var(--r); overflow: hidden; aspect-ratio: 16 / 9; background: #000; }
.r-video iframe { width: 100%; height: 100%; border: 0; }
.r-video-play { position: relative; display: block; width: 100%; height: 100%; padding: 0; border: 0; cursor: pointer; background: #000; }
.r-video-play img { width: 100%; height: 100%; object-fit: cover; opacity: .85; }
.r-video-play span { position: absolute; left: 50%; top: 50%; width: 72px; height: 72px; margin: -36px 0 0 -36px; border-radius: 50%; background: rgba(255,255,255,.95); }
.r-video-play span::after { content: ""; position: absolute; left: 29px; top: 22px; border-left: 22px solid var(--agua); border-top: 14px solid transparent; border-bottom: 14px solid transparent; }
.r-mosaic { list-style: none; padding: 0; margin: 64px 0 0; display: grid; grid-template-columns: repeat(6, 1fr); grid-auto-rows: 170px; gap: 12px; }
.r-mosaic li { overflow: hidden; border-radius: 12px; }
.r-mosaic li:nth-child(2), .r-mosaic li:nth-child(4) { grid-row: span 2; }
.r-mosaic img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s; }
.r-mosaic li:hover img { transform: scale(1.04); }
.r-quotes-title { margin: 64px 0 24px; font-size: 1.5rem; }
.r-quotes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.r-quote { margin: 0; background: var(--papel); border-radius: var(--r); padding: 30px; display: flex; flex-direction: column; justify-content: space-between; border: 1px solid var(--linha); }
.r-quote blockquote { margin: 0 0 24px; }
.r-quote blockquote p { font: italic 400 1.12rem/1.5 var(--serif); color: var(--agua); margin: 0; }
.r-quote figcaption { display: flex; gap: 14px; align-items: center; font-size: .82rem; color: var(--muted); }
.r-quote figcaption img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; flex: none; }
.r-quote .r-cite { display: block; font-style: normal; font-weight: 600; color: var(--agua); font-size: .95rem; }

/* FAQ */
.r-faq-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 64px; align-items: start; }
.r-faq-grid .r-head { position: sticky; top: 110px; margin-bottom: 0; }
.r-faq-list details { border-bottom: 1px solid var(--linha); }
.r-faq-list summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 18px; align-items: center; padding: 22px 0; }
.r-faq-list summary::-webkit-details-marker { display: none; }
.r-faq-list summary::after { content: ""; flex: none; width: 30px; height: 30px; border-radius: 50%; border: 1.5px solid var(--linha);
  background: linear-gradient(var(--agua), var(--agua)) center / 12px 1.6px no-repeat, linear-gradient(var(--agua), var(--agua)) center / 1.6px 12px no-repeat; transition: transform .25s; }
.r-faq-list details[open] summary::after { transform: rotate(45deg); }
.r-faq-list summary h3 { margin: 0; font-size: 1.2rem; }
.r-faq-list details p { color: var(--muted); padding: 0 48px 22px 0; margin: 0; }

/* Três caminhos */
.r-paths-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; }
.r-path { background: #fff; border-radius: var(--r); padding: 34px 30px; border: 1px solid var(--linha); display: flex; flex-direction: column; }
.r-path h3 { font-size: 1.6rem; }
.r-path p { color: var(--muted); }
.r-path .r-btn, .r-path form { margin-top: auto; }
.r-path-featured { background: linear-gradient(160deg, var(--agua) 0%, var(--agua-2) 100%); border-color: var(--agua); box-shadow: var(--shadow); }
.r-path-featured h3 { color: #fff; }
.r-path-featured p { color: rgba(255,255,255,.82); }
.r-price { font: 500 2.2rem/1 var(--serif) !important; color: var(--agua) !important; margin: 4px 0 22px; }
.r-counter { font-size: .92rem; }
.r-counter strong { font: 500 1.6rem/1 var(--serif); color: var(--barro); margin-right: 4px; }
.r-donate label { display: block; font-weight: 600; color: var(--agua); font-size: .92rem; margin-bottom: 8px; }
.r-donate-row { display: flex; gap: 10px; }
.r-donate input { width: 84px; min-height: 48px; border: 1.5px solid var(--linha); border-radius: 12px; padding: 0 12px; font: 600 1rem var(--sans); color: var(--agua); background: var(--papel); }
.r-donate .r-btn { flex: 1; }

/* Orçamento */
.r-quote-sec { background: var(--cal-2); }
.r-contact { display: grid; grid-template-columns: 1.5fr 1fr; gap: 56px; align-items: start; }
.r-form { display: block; margin-top: 26px; }
.r-form-steps { display: none; }
.r-step { border: 0; padding: 0; margin: 0 0 14px; display: grid; grid-template-columns: 1fr 1fr; gap: 14px 16px; }
.r-form label { display: flex; flex-direction: column; gap: 6px; font-weight: 600; font-size: .9rem; color: var(--agua); }
.r-full { grid-column: 1 / -1; }
.r-form input, .r-form select, .r-form textarea { width: 100%; min-height: 50px; padding: 12px 14px; border: 1.5px solid var(--linha); border-radius: 12px; background: #fff; color: var(--grafite); font: 400 1rem var(--sans); }
.r-form textarea { min-height: 96px; resize: vertical; }
.r-form input:focus, .r-form select:focus, .r-form textarea:focus { border-color: var(--cisterna); outline: 3px solid rgba(48,158,217,.25); outline-offset: 0; }
.r-next, .r-back { display: none; }
.r-form-actions { display: flex; justify-content: flex-end; gap: 12px; }
.r-field-error { color: #A12B1F; font-weight: 600; font-size: .85rem; }
.r-notice { background: #E3F1EC; color: #0E5A44; border-radius: 12px; padding: 14px 16px; font-weight: 600; }
.r-contact-card { background: var(--agua); color: #fff; border-radius: var(--r); padding: 34px 30px; position: sticky; top: 110px; }
.r-contact-card h3 { color: #fff; }
.r-contact-card p { color: rgba(255,255,255,.8); }
.r-contact-card dl { margin: 0; display: grid; gap: 14px; }
.r-contact-card dt { font-size: .78rem; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.65); }
.r-contact-card dd { margin: 2px 0 0; font-weight: 600; }
.r-contact-card a { color: #fff; }

/* Linha profissional */
.r-pro { padding: 0 0 80px; background: var(--cal-2); }
.r-pro-box { background: #fff; border-radius: var(--r); border: 1px solid var(--linha); }
.r-pro-box summary { list-style: none; cursor: pointer; display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 6px 24px; padding: 26px 30px; }
.r-pro-box summary::-webkit-details-marker { display: none; }
.r-pro-box summary h2 { font-size: 1.6rem; margin: 0; }
.r-pro-box summary .r-kicker { margin-bottom: 6px; }
.r-pro-sub { color: var(--muted); font-size: .95rem; max-width: 30em; }
.r-pro-box > p, .r-products { padding: 0 30px; }
.r-products { display: grid; grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); gap: 16px; padding-bottom: 30px; }
.r-product { display: flex; gap: 16px; text-decoration: none; color: var(--muted); border: 1px solid var(--linha); border-radius: 12px; padding: 14px; font-size: .9rem; }
.r-product img { width: 70px; height: 105px; object-fit: cover; border-radius: 8px; flex: none; }
.r-product strong { display: block; color: var(--agua); }
.r-product em { display: block; font-style: normal; font-weight: 600; color: var(--agua); margin-top: 6px; }

/* Rodapé */
.r-footer { background: var(--agua-2); border-top: 6px solid transparent; border-image: var(--grad) 1; color: rgba(255,255,255,.8); padding: 72px 0 36px; font-size: .92rem; }
.r-footer-top { display: grid; grid-template-columns: 1fr 2.6fr; gap: 48px; padding-bottom: 36px; border-bottom: 1px solid rgba(255,255,255,.14); }
.r-footer-brand img { height: 36px; width: auto; margin-bottom: 14px; }
.r-footer-brand p { font: italic 400 1.1rem/1.4 var(--serif); color: var(--agua-marinha); }
.r-footer-nav { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.r-footer-nav h2 { font: 600 .78rem/1.2 var(--sans); letter-spacing: .12em; text-transform: uppercase; color: rgba(255,255,255,.6); margin-bottom: 14px; }
.r-footer-nav a, .r-footer-nav span { display: block; color: #fff; text-decoration: none; padding: 4px 0; }
.r-footer-nav a:hover { text-decoration: underline; color: #fff; }
.r-footer-nav span { color: rgba(255,255,255,.7); }
.r-social { margin: 26px 0 8px; }
.r-social a, .r-copy a { color: #fff; }
.r-copy { font-size: .8rem; color: rgba(255,255,255,.6); margin: 0; }

/* WhatsApp flutuante (computador) */
.r-wa-float { position: fixed; right: 22px; bottom: 22px; z-index: 40; width: 58px; height: 58px; border-radius: 50%; background: var(--wa); display: grid; place-items: center; box-shadow: 0 12px 26px -10px rgba(0,0,0,.45); }
.r-wa-float svg { width: 30px; height: 30px; fill: #fff; }

/* Cookies */
.r-cookie { position: fixed; left: 16px; right: 16px; bottom: 16px; z-index: 60; max-width: 720px; margin: 0 auto; background: #fff; border-radius: var(--r); box-shadow: var(--shadow); padding: 18px 20px; display: flex; flex-wrap: wrap; gap: 10px 12px; align-items: center; border: 1px solid var(--linha); }
.r-cookie[hidden] { display: none; }
.r-cookie p { flex: 1 1 320px; margin: 0; font-size: .9rem; }

/* Revelação ao rolar (só com JS e sem pedido de menos movimento) */
.js-reveal .r-reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.js-reveal .r-reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .js-reveal .r-reveal { opacity: 1; transform: none; }
}

/* Telas médias (tablet deitado / notebook pequeno) */
@media (max-width: 1400px) {
  .r-nav { gap: 18px; }
  .r-nav a[href="#osmose-reversa"], .r-nav .r-nav-osmose { display: none; }
}
@media (max-width: 1100px) {
  .r-nav { display: none; } /* tablet: links no rodapé e nas seções; o menu em gaveta é do tema do celular */
  .r-header-actions { margin-left: auto; }
  .r-hero-grid { grid-template-columns: 1fr 1fr; gap: 40px; }
  .r-hero-stats { flex-wrap: wrap; row-gap: 12px; }
  .r-parts { grid-template-columns: 200px 1fr; }
  .r-steps { grid-column: 1 / -1; }
  .r-numbers-grid { grid-template-columns: repeat(3, 1fr); }
  .r-cards { grid-template-columns: repeat(2, 1fr); }
  .r-split, .r-faq-grid, .r-contact, .r-dossier-grid { gap: 36px; }
  .r-paths-grid, .r-quotes { grid-template-columns: 1fr; }
  .r-trust-row { grid-template-columns: repeat(3, 1fr); }
}
@media print { .r-header, .r-bar, .r-wa-float, .r-cookie, .r-video { display: none !important; } body { background: #fff; } }

/* =====================================================================
   Purafiltra Rural — TEMA v2 (Design System "Purafiltra Rural", out/2026)
   Camada aditiva: só aparência. Nenhuma seção, campo ou etapa é removida.
   - Tipografia só sem serifa (Raleway 600 nos títulos, algarismos alinhados).
   - Fotos da campanha de lançamento em /assets/img/rural/campanha/.
   Para desfazer: apague este bloco (do comentário de início até o fim do arquivo).
   ===================================================================== */
:root {
  --serif: var(--sans);
  --v2-foto-hero: url("../img/rural/campanha/banner-16x9-02-cisterna-pai-filha.webp"); /* faixa da vitrine */
  --v2-foto-numeros: url("../img/rural/campanha/banner-16x9-01-cozinha-mae-filho.webp");
  --v2-foto-casa: url("../img/rural/campanha/01-cozinha-mae-filho.webp");
  --v2-foto-comunidade: url("../img/rural/campanha/06-entrega-comunidade.webp");
  --v2-foto-doacao: url("../img/rural/campanha/03-avo-neta.webp");
  --v2-foto-limpeza: url("../img/rural/campanha/05-limpeza-bomba.webp");
  --v2-foto-produto: url("../img/rural/campanha/04-hero-produto.webp");
}

/* ---------- Tipografia: sem serifa, sem itálico ---------- */
h1, h2, h3, .r-hero h1, body.theme-rural main h1, body.theme-rural main h2, body.theme-rural main h3 {
  font-family: var(--sans); font-weight: 600; letter-spacing: -.02em;
}
h1, h2, h3, .r-hero-stats strong, .r-numbers strong, .r-price, .r-card-n, .r-counter strong, .r-trust strong,
.r-parts-list li::before, .r-steps li > span, .price, .price-row strong, .r-calc-out dd { font-variant-numeric: lining-nums tabular-nums; }
em, .r-hero h1 em, .r-lead, .r-brand-line, .r-photo figcaption, .r-hero-media figcaption, .r-quote blockquote p,
.r-footer-brand p, .r-card-n, .r-steps li > span { font-style: normal; }
.r-brand-line, .r-hero-media figcaption, .r-photo figcaption, .r-quote blockquote p, .r-footer-brand p,
.r-lead, .r-card-n, .r-steps li > span, .r-hero-stats strong, .r-numbers strong, .r-price, .r-counter strong, .r-trust strong,
.r-parts-list li::before { font-family: var(--sans); font-weight: 600; }
.r-hero h1 em { color: var(--barro-txt); }
.r-price { font: 600 2.2rem/1 var(--sans) !important; }
.r-lead { font-size: 1.3rem; line-height: 1.45; letter-spacing: -.01em; }

/* ---------- Hero marinho com a foto da campanha no arco ---------- */
.r-hero { padding: 72px 0 96px; color: #fff; background: radial-gradient(120% 90% at 85% 10%, var(--agua) 0%, var(--agua-2) 62%); }
.r-hero h1 { color: #fff; }
.r-hero h1 em { color: var(--menta); }
.r-hero-sub { color: rgba(255, 255, 255, .88); }
.r-hero-sub strong { color: #fff; }
.r-hero .r-eyebrow { background: rgba(255, 255, 255, .1); border-color: rgba(255, 255, 255, .28); color: #fff; }
.r-hero-stats li { border-color: rgba(255, 255, 255, .22); }
.r-hero-stats strong { color: #fff; }
.r-hero-stats span, .r-hero-note { color: rgba(255, 255, 255, .8); }
.r-hero .r-btn-ghost { color: #fff; border-color: rgba(255, 255, 255, .7); }
.r-hero .r-btn-ghost:hover { background: #fff; color: var(--agua); border-color: #fff; }
.r-hero-media figcaption { background: #fff; color: var(--agua); }
.r-hero-product span { color: var(--agua); }

/* ---------- Diferenciais: cada motivo ganha uma foto ---------- */
.r-card { position: relative; overflow: hidden; padding-top: 0; background: #fff; transition: box-shadow .2s, transform .2s; }
.r-card::before { content: ""; display: block; margin: 0 -26px 22px; aspect-ratio: 16 / 10; background: var(--cal-2) center / cover no-repeat; }
.r-card:nth-child(1)::before { background-image: var(--v2-foto-produto); }
.r-card:nth-child(2)::before { background-image: var(--v2-foto-casa); }
.r-card:nth-child(3)::before { background-image: var(--v2-foto-limpeza); }
.r-card:nth-child(4)::before { background-image: var(--v2-foto-doacao); }
.r-card:hover { box-shadow: var(--shadow); transform: translateY(-2px); }
.r-card-n { font-size: 1rem; letter-spacing: .14em; color: var(--barro-txt); margin-bottom: 10px; }

/* ---------- Uso no dia a dia: foto da retrolavagem ---------- */
.r-steps { background: linear-gradient(180deg, rgba(10, 74, 152, .9), rgba(8, 53, 110, .97)), var(--v2-foto-limpeza) center / cover no-repeat; }

/* ---------- Números sobre foto ---------- */
.r-numbers { background: linear-gradient(0deg, rgba(8, 53, 110, .93), rgba(8, 53, 110, .93)), var(--v2-foto-numeros) center / cover no-repeat; }

/* ---------- Três caminhos com foto ---------- */
.r-path { overflow: hidden; padding-top: 0; }
.r-path::before { content: ""; display: block; margin: 0 -30px 26px; aspect-ratio: 16 / 9; background: var(--cal-2) center / cover no-repeat; }
.r-paths-grid > .r-path:nth-child(1)::before { background-image: var(--v2-foto-casa); }
.r-paths-grid > .r-path:nth-child(2)::before { background-image: var(--v2-foto-comunidade); opacity: .92; }
.r-paths-grid > .r-path:nth-child(3)::before { background-image: var(--v2-foto-doacao); }

/* ---------- Loja (vitrine, produto, carrinho, conta, checkout) ---------- */
body.theme-rural main > .page-pad:first-child,
body.theme-rural main > .crumbs:first-child { position: relative; }
body.theme-rural .catalog-head {
  margin: 0 0 32px; padding: 48px 40px; border-radius: var(--r); color: #fff; min-height: 220px; align-items: flex-end;
  background: linear-gradient(100deg, rgba(8, 53, 110, .92) 0%, rgba(8, 53, 110, .7) 50%, rgba(8, 53, 110, .15) 100%), var(--v2-foto-hero) center / cover no-repeat;
}
body.theme-rural .catalog-head h1 { color: #fff; }
body.theme-rural .catalog-head .muted { color: rgba(255, 255, 255, .85); }
body.theme-rural .catalog-head label { color: #fff; }
body.theme-rural .product-media { background: var(--cal-2); border-radius: var(--r); }
body.theme-rural .card { border-radius: var(--r); }
body.theme-rural .card:hover { box-shadow: var(--shadow); }
body.theme-rural .price, body.theme-rural .price-row strong { font-weight: 600; color: var(--agua); }
body.theme-rural .empty {
  padding: 56px 24px 56px; background: linear-gradient(0deg, rgba(234, 244, 250, .9), rgba(234, 244, 250, .9)), var(--v2-foto-casa) center / cover no-repeat;
}

/* ---------- Celular ---------- */
@media (max-width: 768px) {
  /* o tema mobile põe o texto do hero numa faixa clara: volta às cores escuras ali */
  .r-hero { padding: 0 0 40px; background: var(--cal-2); }
  .r-hero h1 { color: var(--agua); }
  .r-hero h1 em { color: var(--barro-txt); }
  .r-hero-sub { color: var(--muted); }
  .r-hero-sub strong { color: var(--agua); }
  .r-hero .r-eyebrow { background: #fff; border-color: var(--linha); color: var(--agua); }
  .r-hero-stats li { border-color: var(--linha); }
  .r-hero-stats strong { color: var(--agua); }
  .r-hero-stats span, .r-hero-note { color: var(--muted); }
  .r-hero .r-btn-ghost { color: var(--agua); border-color: var(--agua); }
  .r-card::before { margin-bottom: 18px; }
  .r-path::before { aspect-ratio: 2 / 1; margin: 0 -20px 20px; }
  body.theme-rural .catalog-head { padding: 32px 20px; min-height: 180px; }
}
@media (prefers-reduced-motion: reduce) { .r-card:hover { transform: none; } }

/* loja: store-rural.css carrega depois e pedia Fraunces 500 nos títulos; aqui vence pela especificidade */
html body.theme-rural main h1, html body.theme-rural main h2, html body.theme-rural main h3 { font-family: var(--sans); font-weight: 600; letter-spacing: -.02em; }


/* ===== TEMA v2.1 (21/10/2026): fotos maiores nos 4 motivos, foto da geladeira no "Versátil", diagrama numerado ===== */
:root { --v21-foto-geladeira: url("../img/rural/campanha/v21-versatil-geladeira.webp"); }
.r-card::before { aspect-ratio: 4 / 3; margin-bottom: 24px; }
.r-card:nth-child(2)::before { background-image: var(--v21-foto-geladeira); }
.r-parts { grid-template-columns: 300px 1fr 1fr; }
.r-parts-fig img { max-height: none; width: 100%; height: auto; }
@media (max-width: 1100px) { .r-parts { grid-template-columns: 260px 1fr; } }
@media (max-width: 768px) {
  html .r-parts { grid-template-columns: 1fr; }
  html .r-parts-fig { max-width: 300px; width: 100%; margin: 0 auto; padding: 12px; }
  html .r-parts-fig img { max-height: none; }
}

/* ===== Purafiltra — micro-animações v2.8. Para desfazer: apague este bloco até o fim do arquivo. ===== */
@media (prefers-reduced-motion: no-preference) {
  /* surgir ao rolar */
  .pf-motion .pf-rv { opacity: 0; transform: translateY(26px) scale(.985); transition: opacity .75s cubic-bezier(.2,.7,.2,1) var(--pf-d, 0ms), transform .75s cubic-bezier(.2,.7,.2,1) var(--pf-d, 0ms); }
  .pf-motion .pf-rv.pf-in { opacity: 1; transform: none; }

  /* cards e fotos */
  .product-card, .diff, .lifestyle-card, .catalog-feature, .r-path, .r-dossier-grid > *, .deps-grid > * { transition: transform .35s cubic-bezier(.2,.7,.2,1), box-shadow .35s ease; }
  .product-card:hover, .diff:hover, .lifestyle-card:hover, .r-path:hover, .deps-grid > *:hover { transform: translateY(-6px); box-shadow: 0 22px 44px rgba(15, 45, 74, .16); }
  .card-media, .lifestyle-card, .catalog-feature-media, .r-photo, .product-media { overflow: hidden; }
  .card-media img, .lifestyle-card img, .catalog-feature-media img, .r-photo img { transition: transform .8s cubic-bezier(.2,.7,.2,1); }
  .product-card:hover .card-media img, .lifestyle-card:hover img, .catalog-feature:hover .catalog-feature-media img, .r-photo:hover img { transform: scale(1.07); }
  .diff::before, .r-card::before { transition: transform .8s cubic-bezier(.2,.7,.2,1), filter .5s; }
  .diff:hover::before, .r-card:hover::before { filter: saturate(1.12) brightness(1.03); }

  /* botões: brilho que atravessa + clique em onda */
  .btn, .r-btn, .btn-buy { transition: transform .2s ease, box-shadow .25s ease, background-color .25s, color .25s; }
  .btn:hover, .r-btn:hover, .btn-buy:hover { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(15, 45, 74, .18); }
  .btn:active, .r-btn:active { transform: translateY(0) scale(.98); }
  .pf-has-ripple { overflow: hidden; isolation: isolate; }
  .pf-ripple { position: absolute; border-radius: 50%; background: rgba(255, 255, 255, .45); transform: scale(0); animation: pf-ripple .65s ease-out forwards; pointer-events: none; z-index: 0; }
  @keyframes pf-ripple { to { transform: scale(1); opacity: 0; } }
  .btn-buy, .r-btn-primary, .product-card .btn-block, .catalog-feature .btn:not(.btn-ghost), .add-to-cart, form[action$="/carrinho/adicionar"] .btn:not(.btn-ghost) { position: relative; overflow: hidden; }
  .btn-buy::after, .r-btn-primary::after, .product-card .btn-block::after, .catalog-feature .btn:not(.btn-ghost)::after, form[action$="/carrinho/adicionar"] .btn:not(.btn-ghost)::after {
    content: ""; position: absolute; top: 0; left: -60%; width: 40%; height: 100%; pointer-events: none;
    background: linear-gradient(100deg, transparent, rgba(255, 255, 255, .35), transparent); transform: skewX(-18deg); animation: pf-shine 5.5s ease-in-out infinite;
  }
  @keyframes pf-shine { 0%, 72% { left: -60%; } 100% { left: 130%; } }
  .pf-pop { animation: pf-pop .45s cubic-bezier(.3,1.6,.5,1); }
  @keyframes pf-pop { 40% { transform: scale(1.06); } 100% { transform: none; } }

  /* hero: gotas, brilho e flutuação */
  .pf-hero-media { position: relative; }
  .pf-hero-media img { transition: transform .6s cubic-bezier(.2,.7,.2,1); will-change: transform; }
  .pf-hero-media > picture, .pf-hero-media > img { animation: pf-float 7s ease-in-out infinite; display: block; }
  @keyframes pf-float { 50% { translate: 0 -8px; } }
  .pf-drops { position: absolute; inset: 0; overflow: hidden; pointer-events: none; border-radius: inherit; z-index: 2; }
  .pf-drops i { position: absolute; bottom: -20px; border-radius: 50%; background: radial-gradient(circle at 32% 30%, rgba(255,255,255,.95), rgba(190,228,255,.55) 45%, rgba(120,190,240,.15) 70%, transparent 72%); box-shadow: inset 0 0 0 1px rgba(255,255,255,.35); opacity: 0; animation-name: pf-rise; animation-timing-function: cubic-bezier(.4,.1,.6,1); animation-iteration-count: infinite; }
  @keyframes pf-rise { 0% { transform: translateY(0) translateX(0); opacity: 0; } 12% { opacity: .9; } 70% { opacity: .7; } 100% { transform: translateY(-420px) translateX(18px); opacity: 0; } }
  .pf-sheen { position: absolute; inset: 0; pointer-events: none; border-radius: inherit; z-index: 3; overflow: hidden; }
  .pf-sheen::before { content: ""; position: absolute; top: -20%; left: -50%; width: 35%; height: 140%; background: linear-gradient(100deg, transparent, rgba(255,255,255,.22), transparent); transform: rotate(8deg); animation: pf-sheen 7.5s ease-in-out infinite 1.2s; }
  @keyframes pf-sheen { 0%, 65% { left: -50%; } 100% { left: 130%; } }

  /* voo até o carrinho */
  .pf-fly { position: fixed; z-index: 9999; object-fit: cover; border-radius: 50%; box-shadow: 0 12px 30px rgba(15,45,74,.3); pointer-events: none; transition: transform .7s cubic-bezier(.5,-.3,.6,1), opacity .7s ease; }
  .pf-bump { animation: pf-bump .5s cubic-bezier(.3,1.7,.5,1); display: inline-block; }
  @keyframes pf-bump { 40% { transform: scale(1.25); } 100% { transform: none; } }

  /* galeria */
  .pf-swap { animation: pf-swap .45s ease; }
  @keyframes pf-swap { from { opacity: .25; transform: scale(1.02); } to { opacity: 1; transform: none; } }
  .product-thumbs button, .product-thumbs a, .product-thumbs img { transition: transform .25s ease, box-shadow .25s ease; }
  .product-thumbs button:hover, .product-thumbs a:hover { transform: translateY(-3px); }

  /* preço no Pix pulsa uma vez ao aparecer */
  .pix-price { display: inline-block; animation: pf-glow 2.4s ease-out 1 .6s; }
  @keyframes pf-glow { 30% { transform: scale(1.06); text-shadow: 0 0 14px rgba(29, 150, 80, .35); } 100% { transform: none; text-shadow: none; } }

  /* WhatsApp */
  .pf-nudge { animation: pf-nudge 9s ease-in-out infinite 4s; }
  @keyframes pf-nudge { 0%, 88%, 100% { transform: none; } 91% { transform: translateY(-6px) rotate(-6deg); } 94% { transform: translateY(0) rotate(5deg); } 97% { transform: translateY(-3px) rotate(-2deg); } }

  /* FAQ */
  details summary { transition: color .2s; }
  details[open] > *:not(summary) { animation: pf-open .35s ease; }
  @keyframes pf-open { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: none; } }
}